NEW RELEASES!

Big feelings, low commitment - grab a cap that says it all

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IN DEMAND

No filter, just fabric - let your t-shirt do the oversharing

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HOT PICKS

Cozy up to the chaos - wrap yourself in a wearable coping mechanism

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July Featured Essential

Let’s be real—perfection is overrated, and trying to keep it all together 24/7 is exhausting. That’s where the "Perfectly Imperfect" dad cap comes in: your wearable permission slip to show up as you are, flaws and all.

Designed for the overthinkers, the typo-makers, the try-again-tomorrow types—this one’s for you. With its relaxed fit and stitched reminder that imperfect is still worthy, it’s the ideal top-off for messy buns, second-day hair, and third chances.

Embrace the chaos with style—and snag one while summer's hot!

Rock the Flaws

What You're Really Buying Into

Find Your Fit

  • Small Brand, Big Intention

    You’re not fueling a factory—you’re supporting a purpose.

    Every purchase helps grow a brand that makes space for real emotions, messy minds, and sparkly comebacks.

  • Funny 'Cause It's True

    Bold enough to speak for you. Subtle enough to wear anywhere.

    From unmasked faces to cheeky captions, our apparel balances humor, honesty, and wearability.

  • Size-Inclusive Apparel

    Because feelings aren’t one-size-fits-all.

    Our pieces are available from S to 5XL—because everyone deserves to feel comfortable in their chaos.

  • Real People - Real Feelings

    You're supporting emotional authenticity.

     

    And a real
    human behind the brand. When you back us, you're helping us keep showing up for
    the real you.

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Real Feels - Real Reviews

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  • ⭐⭐⭐⭐⭐

    Coziest sweatshirt I've ever had. The print quality is fantastic and it washed and dried well. Definitely recommend.
    - Dannielle C.

  • ⭐⭐⭐⭐⭐

    I've found my new favorite accessory! This cap is not only stylish but also incredibly durable. The initials are the cherry on top. 5 stars and a standing ovation!

    - Milan P.

  • ⭐⭐⭐⭐⭐

    Great Sweatshirts! I ordered these to DIY some sweatshirts for my groomsmen. They were a great cost, arrived quickly, and are a great material.

    - Tyler M.

  • ⭐⭐⭐⭐⭐

    The t shirts arrived very quickly and are just as expected. Good quality shirts that don’t shrink with washing or fade.

    - Mariah A.

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