About Us

We are Call Me MAM (Mentally A Mess) — and fully embracing the chaos.

Let’s face it - life’s a lot. Some days, just existing feels like an Olympic event. And if you’ve ever lost your train of thought mid-errand, cried in a random parking lot, or laughed way too hard at your own coping mechanisms — welcome. You’re among friends.

Call Me MAM isn’t just a brand. It’s a wearable sigh of relief — a nod to everyone who’s spiraling, self-aware, and still trying. We create apparel that makes people feel seen — because sometimes all it takes is a cheeky crewneck or the Unmasked Me icon to say, “Yep, same.”

 

Why We’re Different - 

We don’t sugarcoat. We tell it like it is.
We’re not preaching positivity or leaning all the way over the edge, we live in the middle — that chaotic sweet spot where humor meets humanity. Our pieces balance dark humor and emotional honesty without diving into toxic positivity or full-on despair.

Every piece tells a story.
We're not just putting phrases on shirts — we’re building wearable narratives. From front-pocket quips to full-back meltdowns, our designs walk through the cluttered reality of mental exhaustion, distraction, and resilience. They're conversation starters. They're comfort zones. They're YOU.

It’s personal.
Call Me MAM was born from burnout — after a decade of pushing through stress and toxic environments, our founder said “no more.” What followed was a commitment to create something softer (literally), funnier, and emotionally real, which evolved into a space for everyone navigating life with messy minds and big hearts.

 

So if you're tired of pretending you're "fine," and you're ready to wear your truth with a little humor and a lot of heart — you're in the right place. Call Me MAM is more than merch. It's a vibe with meaning for the mentally mismatched, the hilariously unhinged, and the beautifully burnt out. Wear it for yourself. Wear it so someone else feels seen. Either way, you're not alone — and you never have to dress like you are.